Join the Señor Pico Wine Club
Member Benefits Include:
No Club Fees
Club level discounts on all Formando Vineyards Wine
Invitations to wine release parties, harvest events and other intimate gatherings
First access to new releases and limited release Formando wines
Exclusive invitations to Pasture Parties & special events
50% discount on shipping costs
Additional benefits to come upon opening of tasting room in spring 2025*
I. Divina Level
3 bottles, 3x per year
Choice of Red, White, or Mixed wines
10% Discount – All Wine
II. South Willow Level
6 bottles, 3x per year
Choice of Red, White, or Mixed wines
15% Discount – All Wine
III. Chaparrosa Level
12 bottles, 3x per year
Customize or Winemakers Choice
20% Discount – All Wine
Frequently Asked Questions
Is the wine in my shipments customizable?
Customizable Selections:
Each membership level allows you to choose your preferred selection of wines:
- Mixed Wines
- All Reds
- All Whites
You can make your selection when you sign up and update your preferences as desired.
how much does Wine Club cost per shipment?
Unlike traditional flat-rate wine clubs, our pricing is based on the wines selected for each shipment. As our wines range from $28 to $40 per bottle, the total cost of each shipment will vary, but will generally remain within the estimated price range for each level. This allows for a more personalized experience, ensuring you receive the best value for the wines selected.
- Divina Club- Estimated cost per shipment: $75–$110
- South Willow Club- Estimated cost per shipment: $150-205
- Chaparrosa Club- Estimated cost per shipment: $290–$390
- *Prices subject to change
Can I Pause or Skip a Shipment?
Yes- We’ll allow you to skip any upcoming shipment as long as it’s done before the order has been charged. You will receive up to 3 emails informing you of upcoming shipments, asking you to verify your receiving method and personal details.
This request can be made within your member portal!
Can I use my member discount on wine OUTSIDE of Wine Club Shipments?
Yes- As a Wine Club member, you will enjoy year-round access to purchase wine at your membership discount—applicable even outside of regular shipments.
Am I able to choose delivery or pick up when signing up for wine club?
Yes- this is required to complete sign up and can be changed any time.
If I decided to pick up wine, where can I do this?
We will offer club pickup at our pasture parties 3x per year!
Why doesn't the Chaparosa Club let me choose Red/White/Mixed?
This is because the Chaparrosa Level is fully customizable. If you choose not to Customize your case, it will be curated by our winemaker for your enjoyment!
Will I be able to review my upcoming Wine Club Releases?
Yes, you will receive an email prompting you to log into your member portal to review your upcoming order. This is where you may make changes to the selected wines if desired.
This applied whether you have selected Pick up or Shipping methods.
Does my Wine Club discount apply to other products offered by Formando Vineyards?
No- Discounts are applicable to Wine Products only

